Score

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Specific (Eg. YoY% increase, specific revenue amount, based on financial projections)

Clear (Eg. it's publicly stated or explained during employee onboarding) 

Not clear (Eg. Never got around to it, everybody just "knows" it)

Detailed (Eg. We plan to roll out products A and B in years 3 and 4, continue to increase market share across specific regions after raising capital)

Not detailed (Eg. We work on things that are urgent, we want to launch new products)

Fire fighting happens on a weekly or monthly basis

We don't have any of our workflows documented

We don't utilise SOPs (Standard Operating Procedures)

We don't have an onboarding processes for employees & customers

We don't monitor our customer complaints rate